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Why Is It Important to Invest In Experimentation?
Manage episode 323502647 series 3330752
Avensia에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Avensia 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
How can you find your competitive edge while saving time, money and resources? By making sure that you always deliver what is best for the customers. How? With a Test & Learn mindset and methodology! In this Modern Commerce Talk, Jack Stratten talks to Heather Miller, Senior Strategy Consultant at Optimizely. Heather will explain how organizations can mitigate risk and gain control over the rollout of new customer experiences.
The Test & Learn process is especially important for modern commerce businesses who are trying to keep up with fast-changing customer expectations. Retailers today cannot afford to spend one year of development on a feature that will be old and irrelevant once it is released.
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