'Substack isn’t cool,' gatekeepers are, and other strong opinions from tastemaker Chris Black

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Chris Black has gone from managing a pop-punk band to becoming a fashion-world insider, podcast host, and brand consultant for labels like J. Crew and Thom Browne. This week, Ben and Max bring on the How Long Gone co-host to talk about building a cult hit podcast, the surprising comeback of media gatekeepers in 2025, and why he still believes in the power of institutions – including a high-production video version of How Long Gone. Also: his thoughts on Substack fatigue — and what it was like to interview the guitarist of the Smiths.

For more from Think with Google, check out the article called “How well do you know Google Search?” on ThinkwithGoogle.com

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