Building An Employer Brand: How Small Businesses Can Use Marketing to Attract and Retain The Best Talent - Mission to Grow: A Small Business Guide to Cash, Compliance, and the War for Talent - Episode #122

Mission to Grow: A Small Business Guide to Cash, Compliance, and the War for Talent

In this episode, we dive deep into the importance of personal branding, authentic marketing, and creating a human connection between businesses and their audiences. Our guest Philip VanDusen Founder and CCO at Verhaal Brand Design, emphasizes how companies, whether large corporations or small businesses, can engage more effectively with customers by showcasing a relatable, human side. We also discuss the role of personal branding for leaders, the effectiveness of behind-the-scenes content, and the importance of creating a cohesive employee and customer experience. Whether you're a restaurant owner, hair salon entrepreneur, or remodeling business, this episode is packed with actionable advice for boosting your brand visibility.

Takeaways:

• Human Connection Matters: People prefer to do business with individuals rather than brands. Establishing a personal connection can make larger companies more relatable.
• Personality in Branding: Infusing personality into your brand helps differentiate it in competitive industries, making it memorable and engaging.
• Show Behind-the-Scenes: Sharing behind-the-scenes content can demystify your business and build authenticity, making it less intimidating for potential customers.
• Empower Employees: Involving employees in your marketing creates a sense of community and shared purpose, enhancing the overall brand experience.
• Authentic Storytelling: Focus on authentic storytelling rather than trends, as it resonates more with audiences and builds trust.
• Clear Communication: Ensure that job descriptions and expectations are clear to attract the right candidates and create a positive onboarding experience.
• Consistent Touchpoints: Maintain consistency across all brand touchpoints, from marketing to customer service, to ensure a seamless experience for both customers and employees.

Quote of the Show:

• "People distrust perfection. The more authenticity you can show, the more people connect with your brand. No one wants to do it themselves—they want to see the care and quality you put into your work, and that's what attracts them to you." - Philip VanDusen

Links:

• Website: https://www.philipvandusen.com
• Brand•Muse Newsletter: https://www.philipvandusen.com/muse
• YouTube: https://www.youtube.com/c/philipvandusen
• LinkedIn: https://www.linkedin.com/in/philipvandusen/
• Threads: https://www.threads.net/@philipvandusen

Ways to Tune In:

• Spotify: https://open.spotify.com/show/2XThTdn7YC1lkAm0PgZUkj
• Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-to-grow-a-small-business-guide-to-cash-compliance-and-the-war-for-talent/id1725890976
• Amazon Music: https://music.amazon.com/podcasts/328dddd0-3c4f-4b07-a0d3-13bdcb418486/mission-to-grow-a-small-business-guide-to-cash-compliance-and-the-war-for-talent?refMarker=null
• Audible: https://www.audible.com/pd/Mission-to-Grow-A-Small-Business-Guide-to-Cash-Compliance-and-the-War-for-Talent-Podcast/B0CS71KQFM?qid=1706208857&sr=1-1&ref_pageloadid=not_applicable&ref=a_search_c3_lProduct_1_1&pf_rd_p=83218cca-c308-412f-bfcf-90198b687a2f&pf_rd_r=A1ME8MBECSVZ6K4D7CNT&pageLoadId=QBtg12mqKsuZPLGY&creativeId=0d6f6720-f41c-457e-a42b-8c8dceb62f2c
• Podchaser: https://www.podchaser.com/podcasts/mission-to-grow-a-small-busine-5591006
• Transistor: https://missiontogrow.asuresoftware.com/
• YouTube: https://www.youtube.com/@AsureSoftware