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How to Identify Your Best Customers -- Duda Co-founder/CEO, Itai Sadan
Manage episode 356927772 series 3354052
Keirra Woodard에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Keirra Woodard 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
GUEST BIO
Itai Sadan is the Co-Founder and CEO of Duda, the leading web design platform for web professionals, agencies, and SaaS platforms that serve SMBs. With more than $100 million in funding, Duda has over 18,000 customers worldwide and hosts over a million active websites. Itai has been featured in several publications, including Forbes, TechCrunch, and Entrepreneur, and is a regular speaker at industry events. He holds a BSc in Computer Science and Mathematics from the University of Ben Gurion in Israel.
MAIN INSIGHT
You can always gain a deeper understanding of your ideal customer profile (ICP). Clarifying your ICP helps everyone in your company become more focused.
KEY TAKEAWAYS
- Understand your data - look at different slices of your customer base, e.g. the company size, revenue size, industry, pain points
- Identify how those different segments perform over time in order to understand which segments are your best customers
- Make sure this slice of the market is big enough to build a business off of
- Look for customer segments that are going to grow with your company over time and continue using your product. E.g. they will be repeat users, or the segment as a whole is growing, or there is a trend in which more of that type of company will purchase from your product category
- Build features and craft your messaging towards what is helpful for your best customer segment.
MORE FROM DUDA
Duda is a great platform for marketers or marketing teams who need a website builder, including for creating landing pages and microsites. Duda also offers a white label format, which has proven to be useful for several SaaS customers who integrate with the platform to offer websites to their customer base. Learn more at https://www.duda.co/ or reach out to Itai at duda.co via email.
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