Automotive experience; Sam Livingstone, Director, Car Design Research

MEX Design Talk

From debuting concept cars in computer games to re-imagining autonomous vehicles as luxurious overnight sleeping cabins, Sam Livingstone has been advising the automotive industry on customer-led design strategy for over 20 years. He talks to MEX founder Marek Pawlowski about the opportunities for vehicle manufacturers to embrace digital experience design, the potential for re-imagining car brands and the nuances of understanding the next generation's attitudes to mobility. The conversation expands to explore Sam's early roles with car makers, his teaching work at the Royal College of Art and where he looks for inspiration. Get in touch with feedback and questions @mexfeed on Twitter or email [e-mail]. Show notes with links to everything discussed: https://www.mobileuserexperience.com/category/podcast/ Contact: T: https://twitter.com/mexfeed/ E: [e-mail]