7 Hallmarks of a MedTech Sales Message That Converts

Medical Sales Accelerator

Zed Williamson에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Zed Williamson 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2y ago 50:56

MP3•에피소드 홈

You don't need a better product to close more deals. You need a better story. So how can you better craft your messaging to ignite interest in every client? CEO and founder of Oratium, Tim Pollard, emphasizes simplicity, customer-centricity, and the importance of building a message rooted in a real customer problem.

In this week's episode, sponsored by Alpha Sophia, Tim joins us to discuss the significance of storytelling and visualization in making messages memorable and compelling. The conversation covers a practical "Jenga test" to help teams scrutinize their messages, the value of conversational agility in adapting messages to different contexts, and 7 hallmarks of effective messaging.

In this episode, we also cover:

3 mistakes MedTech companies make in messaging
How to shift from product-centric to story-centric strategies
Tools and trainings that are available to help refine messaging
The impact of Zoom fatigue on sales in the virtual world

Resources from this episode:

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#Business #Marketing #Zed Williamson #Medical Device