Make Dashboard 2.0 Work For You with Eric Hochberger and Heather Tullos: Mediavine On Air Episode 8

Mediavine On Air

We live by the idea that knowledge is power and there’s not a better place for Mediavine publishers to go for all the knowledge about their site performance than their Dashboard. Our amazing engineers joined forces with the Support team for a total Dashboard revamp in spring 2020 and so of course, we had to have Director of Support Heather Tullos and Mediavine CEO Eric Hochberger on a live to share strategies for making the most of all the new metrics. From page-level data to revamped health checks, plus enhanced accessibility features and ad unit reporting, we cover it all on this episode of Mediavine On Air. Helpful Resources What is CPM? — Why is CPM important and how does it play a role in publisher earnings? Page-Level Reporting in the Updated Dashboard.Website Accessibility — What it is, and why everyone benefits from it. Open Marketplace — The foundation of programmatic ads.Updated Ad Reporting — More ad data at a higher accuracy!28 Ways to Improve Your RPM Transcript: [MUSIC PLAYING] JENNY GUY: Happy Thursday, guys. It is the seventh day of the month that we are for now and forever more calling meh. Today is episode 16 in the second season of Teal Talk. I'm your host, Mediavine director of marketing, Jenny Guy, what up. Say hi in the comments and tell us what you're doing for the moms in your life this Sunday. That's right it is for anyone who missed it, mother's day on Sunday. Corona can't stop Moms. Moms, grandmas, aunts, any of those special women in our life that care about us and shape us and deserve our love and gratitude. We also recognize that it's kind of a shitty day for some people, so please take what space you need and be gentle with yourself. And speaking of all of the gentleness, how are you guys doing out there in the upside down. Are you still isolating? I'm in Oklahoma, and we're opening our state up some. So what have you been occupying yourself with during this time? I am basic and unashamed about it, so I have been making myself sourdough starter. And I've made the best brownies and waffles of my life, and a loaf of bread so big that it could take over the city. Speaking of all of those things, what about my guests. I'm guessing one of them has been baking like me, and the other has probably not. You guess which one is which. Eric Hochberger, again, you're with me again, Eric. What's up. ERIC HOCHBERGER: I am obviously the baker, so I could not. JENNY GUY: He's baking all the time. He is obviously the Mediavine co-founder. He's the CEO. He's a computer programmer, as you can clearly see from the degree on the teal wall behind his head. And how are you doing today, boss? ERIC HOCHBERGER: Oh, good. How you doing, Jenny? JENNY GUY: I'm living the dream, every day. And then we have a beautiful new face on Teal Talk. We have Mediavine's director of public support, Heather Tullos in her car. How are you today, Heather? HEATHER TULLOS: I'm good, hello. I have definitely been baking like my life depends on it. Also currently hiding in my car, because quarantine means that I cannot escape my house full of dogs. So we don't need to talk to them right now. I'm here to talk to you. JENNY GUY: Which is such a bummer, that we can't talk to the dogs. Will you give everybody a brief who are you and what you do, since it's your first time on Teal Talk? HEATHER TULLOS: Yes. I am the director of support. So I'm here to help answer questions and work with our whole support team. I've also been blogging since 2011, and I was the Mediavine publisher before I worked in the support department. So, yeah. JENNY GUY: Yeah, and she's just got some-- [INTERPOSING VOICES] JENNY GUY: We're so glad you're here, this is amazing. Today we're talking about a new development in the Mediavine world that we're pretty excited to talk about, which is dashboard 2.0. Who doesn't love a glow up, to be honest. And those are hard to come by these days in corona times.