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Mediacurrent에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mediacurrent 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Enterprise Marketing with Lynne Cappozi

22:00
 
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Manage episode 361268497 series 3216319
Mediacurrent에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mediacurrent 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode, we're joined by Lynne Cappozi, Acquia’s CMO. Lynne weighs in on how to maximize your investment in Acquia products, top digital marketing challenges, and how open source is changing the game for marketers.

Lynne is one of Acquia’s boomerang stories, first serving as CMO in 2009 and returning to Acquia in 2016 to lead the marketing organization into its next stage of growth. Prior to her experience at Acquia, Lynne held various marketing leadership roles in the technology space at companies such as JackBe, Systinet & Lotus Development, all of which were acquired during her tenure. Outside of her work at Acquia, Lynne is on the board of directors at the Boston Children’s Hospital Trust and runs a nonprofit through the hospital.

Project Picks

  1. CVent
  2. GoGoGrandparent

Interview

  • Tell us about yourself and your role at Acquia.
  • What does Acquia do?
  • How has open source changed the practice of marketing for Acquia’s customers?
  • What kind of organizations make up Acquia’s customer base?
  • Being a marketer yourself, what do you see as the biggest challenge for enterprise marketers as we head into 2020?
  • What is Acquia doing to help marketers overcome those challenges?
  • Where do digital agencies like Mediacurrent fit into Acquia’s ecosystem?
  • What can marketers do to get the most value out of their investment in Acquia products?

Thanks for tuning in for another episode of Open Waters! Looking for more useful tips, technical takeaways, and creative insights? Visit mediacurrent.com/podcast to subscribe and hear more episodes.

  continue reading

19 에피소드

Artwork
icon공유
 
Manage episode 361268497 series 3216319
Mediacurrent에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mediacurrent 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode, we're joined by Lynne Cappozi, Acquia’s CMO. Lynne weighs in on how to maximize your investment in Acquia products, top digital marketing challenges, and how open source is changing the game for marketers.

Lynne is one of Acquia’s boomerang stories, first serving as CMO in 2009 and returning to Acquia in 2016 to lead the marketing organization into its next stage of growth. Prior to her experience at Acquia, Lynne held various marketing leadership roles in the technology space at companies such as JackBe, Systinet & Lotus Development, all of which were acquired during her tenure. Outside of her work at Acquia, Lynne is on the board of directors at the Boston Children’s Hospital Trust and runs a nonprofit through the hospital.

Project Picks

  1. CVent
  2. GoGoGrandparent

Interview

  • Tell us about yourself and your role at Acquia.
  • What does Acquia do?
  • How has open source changed the practice of marketing for Acquia’s customers?
  • What kind of organizations make up Acquia’s customer base?
  • Being a marketer yourself, what do you see as the biggest challenge for enterprise marketers as we head into 2020?
  • What is Acquia doing to help marketers overcome those challenges?
  • Where do digital agencies like Mediacurrent fit into Acquia’s ecosystem?
  • What can marketers do to get the most value out of their investment in Acquia products?

Thanks for tuning in for another episode of Open Waters! Looking for more useful tips, technical takeaways, and creative insights? Visit mediacurrent.com/podcast to subscribe and hear more episodes.

  continue reading

19 에피소드

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