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The New Statesman’s Chris Stone on podcast and platform experiments

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Manage episode 379926902 series 1320642
Media Voices에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Media Voices 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

This week we're joined by Chris Stone, Executive Producer at the New Statesman. Chris is in charge of the podcast and video strategy at the publication, and his experimental approach has seen monthly podcast downloads double, video views reach 8 million a month, and huge growth on their YouTube channel. More recently, he has been leaning into video podcasts on YouTube, figuring out what works for the New Statesman as the platform doubles down on its support for podcasts.

Chris takes us through some of his boldest experiments with podcasts at the New Statesman, from consolidating them into one feed to publishing audio and video versions to YouTube. He also talks about how they're adapting to wider trends in the podcasting market, the potential use cases for AI in podcasts, and whether others will follow in the footsteps of The Economist and move all their podcasts behind a paywall. As economic conditions continue to put publishers under pressure, he gives some advice to publisher podcast teams facing budget cuts.

2023's podcasting trends and their relevance to publishers will be one of the chapters we explore as part of our upcoming Media Moments 2023 report. Find out more and pre-register for the report here.

  continue reading

111 에피소드

Artwork
icon공유
 
Manage episode 379926902 series 1320642
Media Voices에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Media Voices 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

This week we're joined by Chris Stone, Executive Producer at the New Statesman. Chris is in charge of the podcast and video strategy at the publication, and his experimental approach has seen monthly podcast downloads double, video views reach 8 million a month, and huge growth on their YouTube channel. More recently, he has been leaning into video podcasts on YouTube, figuring out what works for the New Statesman as the platform doubles down on its support for podcasts.

Chris takes us through some of his boldest experiments with podcasts at the New Statesman, from consolidating them into one feed to publishing audio and video versions to YouTube. He also talks about how they're adapting to wider trends in the podcasting market, the potential use cases for AI in podcasts, and whether others will follow in the footsteps of The Economist and move all their podcasts behind a paywall. As economic conditions continue to put publishers under pressure, he gives some advice to publisher podcast teams facing budget cuts.

2023's podcasting trends and their relevance to publishers will be one of the chapters we explore as part of our upcoming Media Moments 2023 report. Find out more and pre-register for the report here.

  continue reading

111 에피소드

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