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Testing & MMM - the Peanut Butter & Jelly of Marketing Measurement with John Wallace
Manage episode 375643071 series 3466622
Jim Gianoglio, Simon Poulton, Jim Gianoglio, and Simon Poulton에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jim Gianoglio, Simon Poulton, Jim Gianoglio, and Simon Poulton 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Sometimes two things go together perfectly, like cookies & cream, Batman & Robin, or doing a happy dance when that meeting you've been dreading gets cancelled at the last minute.
Here's another one to add to the list - incrementality testing and marketing mix modeling. Ok, it sounded way less boring in my head :)
Either way, the conversation I had with John Wallace, Co-founder and CEO at LiftLab, was anything but boring. He gave the recipe they use for testing that is beyond where most companies and platforms are at in terms of testing the effectiveness of their media channels.
Learn about the best practices and pitfalls of running incrementality tests, and how to think about incorporating them into your MMM.
Links from the show:
28 에피소드
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