What Actually Happened After he spent $250k on TV Ads

Maven Marketing with Brandon Welch

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Most business owners want more leads NOW.

But what if the real secret to growth isn’t found in a lead form... it’s found in the long game?

In this Maven Monday, Brandon sits down with longtime friend and business owner of The Window Source of Atlanta, Tyler Smith, to unpack what happened when he stopped chasing today’s customer and started building tomorrow’s.

Eighteen months later, his results speak for themselves. But the real story is how it feels to lead a business that’s known, trusted, and growing faster than ever.

It’s not about luck. It’s not about a new tactic.

It’s about what shifts when your brand starts working for you instead of the other way around.

If you’ve ever wondered what faith in the process really looks like, this one’s for you.
For entrepreneurs wanting to grow without wasting money, join the Maven Marketing Mastermind → https://www.mavenmethodtraining.com
Our Website: https://frankandmaven.com/
Instagram: /frankandmavenmarketing
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LinkedIn: /frank-and-maven
Host: Brandon Welch
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

챕터

1. What Actually Happened After he spent $250k on TV Ads (00:00:00)

2. Setting The Stakes And History (00:00:06)

3. From Lead Gen To Tomorrow Marketing (00:01:09)

4. The 12–18 Month TV Pivot (00:02:15)

5. Seven Clues Of Brand Lift (00:02:59)

6. Cheaper Leads And Better Conversions (00:04:15)

7. Referrals, Reviews, And Sales Confidence (00:05:38)

8. Bigger Jobs And Higher-End Buyers (00:07:20)

9. Margins, Patience, And Compounding Growth (00:08:26)

10. Weathering A Tough Economy (00:11:03)

11. Advice For 2026 Marketing Plans (00:12:48)

12. Closing Thoughts And Weekly Promise (00:14:19)