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Selling Results-Driven Advertising with Tom Ray - Matrix Media Sales Podcast Episode 17
Manage episode 190055247 series 1224522
MatrixForMedia and Matrix Solutions에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 MatrixForMedia and Matrix Solutions 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Digital advertising is a powerful medium. Not only can you target complex demographics and leverage a niche, but you can track results better than ever. Never has it been easier to answer questions like, "How are people finding me?" "What ads increase sales?" Tom Ray, author of Branding is Out Results are In: Lessons for the LOCAL Advertiser, talks with us about a healthy marketing mix and effectively selling advertising to the local buyer.
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