How to craft compelling Meta ads for Black Friday with strategist Crystal Johnson

Master The Inbox

Black Friday is a huge opportunity for course creators to boost revenue. But running successful campaigns isn’t as easy as just hitting ‘publish.’ Today we’re talking about your Black Friday ads strategy, so whether you’re just starting or looking to level up, this episode is packed with insights you won’t want to miss.
Summary
In this episode, Monica Badiu and Crystal Johnson discuss effective strategies for running Black Friday ads, emphasizing the importance of planning ahead, retargeting, and understanding audience behavior. They cover common mistakes, budgeting, the significance of choosing the right platforms, and the differences between direct and indirect messaging in ads. The conversation also highlights the challenges of managing ad campaigns during the busy holiday season and offers insights into optimizing ad performance and content creation.
Takeaways

• Black Friday is a prime opportunity for course creators to boost revenue.
• Planning for Black Friday ads should start well in advance.
• Building an audience and email list is crucial before the sale.
• Retargeting is key during Black Friday; focus on warm leads.
• Video ads are effective for building trust and engagement.
• Teaser ads should be used as Black Friday approaches.
• Extending the sale beyond just Black Friday can be beneficial.
• Boosting posts is not as effective as running ads through the ads manager.
• Testing different ad variations can lead to better results.
• Understanding your audience's behavior is essential for successful campaigns.

Meet my guest, Crystal Johnson
Crystal is a toddler boy mom, a FB/IG (Meta) Ads Strategist, and a certified Life and Success Coach. She is passionate about helping other entrepreneurs, especially female coaches and course creators, find the right ad strategy for their business and scale using the power of FB and IG ads.

Connect with Crystal

• Website
• Instagram
• LinkedIn
• Are You Ready for Ads in Your Business? Find out here

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Hey, this season of Master the Inbox is all about helping you get rea

Hi. And welcome.
My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.

I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.

Other links:

• Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiu
• Visit Monica’s website: https://www.monicabadiu.com
• Listen more Master the Inbox episodes: https://www.monicabadiu.com/master-the-inbox-podcast/
• Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/
• Read Monica’s blogs: https://www.monicabadiu.com/blog
• Get your freebies: https://www.monicabadiu.com/freebie
• Get assistance with your copywriting by scheduling a free discovery call: https://www.monicabadiu.com/contact
• Learn more about running successful em...