38 | Integrated Marketing And PR Strategies That Helped Propel A Dream | Interview W/ Polly Payne, Horacio Printing Marketing Your Purpose: A Podcast For Purpose-driven Entrepreneurs, Marketers And Work From Home Boss Babes! podcast

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38 | Integrated Marketing and PR Strategies That Helped Propel A Dream | Interview w/ Polly Payne, Horacio Printing

1M ago 30:48

Austin Kapur of Plum & Parcel and Austin Kapur of Plum에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Austin Kapur of Plum & Parcel and Austin Kapur of Plum 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Nearly a decade ago [much before TikTok], I started working with my good friend Polly Payne, the visionary and CEO behind Horacio Printing and the creator of the Christian Dream Planner. 📖

Horacio Printing was one of my first clients, and together, we executed an influencer marketing strategy that was flawless. 🤌

Polly's planners landed in the hands of the most perfect “celebs”. And, their online promotion of the planners rocked her business for the good! 💰

But, like most businesses, her marketing and PR strategy had to evolve.

Over the years, Polly has not only leveraged influencers, social media marketing, podcast tours, a robust email list, SMS and so much more… 📱

But, she has nailed the art of urgency and incentives that catapult her perfect customer to buy her planners again and again and again. 🛒

Polly is an incredible example of applying an integrated marketing and PR approach.

I'm so excited for you to learn more about her, the multiple businesses she runs and her evolving marketing mix on the Marketing Your Purpose podcast today.

If you're ready to propel a dream or simply advance your marketing strategy… come take a listen. 🎧

Hear about the investment she made in P&P, “the best money [she] ever spent" in her business. 💵

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LINKS:

Join Polly’s workshop : www.horacioprinting.com/workshop
Visit Print School: www.horacioprinting.com/printschool
Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austin
Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose
Join our email list: plumandparcel.com
Follow us on Instagram: @plumandparcel
Connect with Austin on LinkedIn: austinkapur

42 에피소드