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Marketing Your Purpose: A podcast for purpose-driven entrepreneurs, marketers and work from home boss babes!
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25 | Why the Bad Rap? 3 Common Issues with Purpose-Driven Marketing and How to Avoid Them
Manage episode 394281549 series 3490953
Austin Kapur of Plum & Parcel and Austin Kapur of Plum에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Austin Kapur of Plum & Parcel and Austin Kapur of Plum 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
It’s no secret that purpose-driven marketing is powerful and so many brands have adopted their purpose, but many often put the cart, i.e. the marketing and messaging, before the horse… Plum & Parcel included.
Purpose brings us together. It’s often at the center of many of the companies we work with and for, and for good reason.
It’s in our human nature… the way we talk to each other, the way we think about our lives, the way we exercise our time, gifts and voices. Purpose is important to all of us.
But, what’s even more important as marketers and communicators, is that we hold ourselves and our counterparts accountable to lead with purpose, so our stories of impact are rooted in truth and follow through.
Tune in to hear how you can put purpose at the center of it all!
Want to make a pivot in your marketing this year? Grab our free Marketing Focus Framework. This simple, straight forward guide walks you through three questions to ask yourself to refocus your efforts this year.
Tune into Episode 2 for a whole segment on how to find your marketing focus.
See you here next week!
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Follow us on Instagram: @plumandparcel
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