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Incremental Measurement x Marketing Analytics, with Josh Ellinger and Peter Courtney
Manage episode 328450643 series 3265559
In this episode I sat down with Josh Ellinger, Founder/CTO of Exemplar Technologies, and Peter Courtney, Data Scientist at Exemplar Technologies. They are experts in statistical measurement, and speak to various examples of how to set up different kinds of tests to measure marketing performance. In this deeply technical episode, we discuss the value of incremental measurement to a marketing organization, different ways to measure incremental impact of marketing activity, challenges when implementing incremental measurement in a business, and more.
Join the discussion below!
Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com.
All view are our own.
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Manage episode 328450643 series 3265559
In this episode I sat down with Josh Ellinger, Founder/CTO of Exemplar Technologies, and Peter Courtney, Data Scientist at Exemplar Technologies. They are experts in statistical measurement, and speak to various examples of how to set up different kinds of tests to measure marketing performance. In this deeply technical episode, we discuss the value of incremental measurement to a marketing organization, different ways to measure incremental impact of marketing activity, challenges when implementing incremental measurement in a business, and more.
Join the discussion below!
Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com.
All view are our own.
100 에피소드
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