Balancing Data and Gut: Inside Molson Coors' Marketing Evolution with Sofia Colucci

Marketing Vanguard

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23d ago 26:45

MP3•에피소드 홈

Live from Brandweek 2024 in Phoenix, Arizona, the Marketing Vanguard podcast welcomes Sofia Colucci, CMO of Molson Coors, for a masterclass in marketing leadership and innovation. In this compelling episode, Sofia reveals how she's revolutionizing marketing capabilities through the groundbreaking MUSCLE framework, transforming Molson Coors from a traditional beer company into a dynamic beverage powerhouse. Discover how this industry veteran balances data-driven decision-making with creative intuition while navigating complex distributor relationships and evolving consumer behaviors.

Here are the key talking points from the episode:

Sofia's career journey and promotion to CMO
Transformation from beer company to beverage company
Building marketing capabilities and creative evaluation
Working with distributors and sales teams
Adapting to changing media landscape
Portfolio strategy and brand innovation
The MUSCLE framework for creative evaluation

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