Marketing Unlocked: Blame It on Marketing with Emma Davies and Ruta Sudmantaite

Marketing: Unlocked! 🔓

In this episode of Marketing Unlocked, Jessica is really among her people as she is joined by Emma Davies and Ruta Sudmantaite, hosts of the podcast, Blame It on Marketing.

Emma and Ruta share their podcast origin story, and their individual routes to marketing. They give their tips on getting back to a baseline with marketing strategy, and how best to build a relationship with sales (and how to deal with people who just blame everything on marketing).

This episode contains some hard truths about marketing that the LinkedIn gurus might not appreciate, but that bring a realistic and refreshing perspective on marketing that will leave you laughing.

ABOUT EMMA AND RUTA
There are two elements Emma loves when it comes to Marketing; the data that helps marketers to improve the performance of Marketing and supporting buyers to make their lives easier.

She started Advocitude over four years ago now, and to start with it was an outlet for her to write about Customer Advocacy and Community. It soon became a business that has supported many B2B companies to do good Marketing that's backed by data, aligns to their ICP and has supporting the buyer at its core.

As a fractional CMO at Sudmant, Ruta helps B2B businesses reach their next revenue goal with inbound marketing strategies that build their brand and generate leads. She has worked with clients ranging from small tech startups to unicorns and public companies, using her experience and passion for marketing to create impactful campaigns and content.

She is also a co-founder of Lava Metrics, a software solution that gives HubSpot users new reporting powers to set and track their pipeline goals, conversion rates, and historical snapshots. They are currently on pre-sale and offering a 50% discount for data pioneers.

ABOUT MARKETING UNLOCKED
Marketing Unlocked, hosted by MEDDICC CMO Jessica Walker, is where marketing meets the wider GTM team, discovering how we can deliver value at all levels. Across three series of discussions, Jessica dives into the good, the bad, and the ugly of MEDDIC, marketing, and beyond.