Unlocking the Secrets of Web Copy Success: Elias Interviews John Caprani

Marketing Technology Podcast by Marketing Guys

Marketing Guys에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Marketing Guys 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

11M ago 20:21

MP3•에피소드 홈

In this episode, Elias has a chat with direct marketing consultant John Caprani. He shares tips on how to be successful in writing web copy, especially in B2B.

Topics we cover:

How to use proven frameworks: AIDA and PAS
How to touch on the emotional state of prospects, rather than sharing specs and benefits
Examples of companies that have successfully used these frameworks
Selling to people without them knowing they are in the sales process

LinkedIn John: https://www.linkedin.com/in/johncaprani

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

110 에피소드

#Tech #Business #Marketing #Marketing Guys