Sales effectiveness through the roof using smart insights - Elias interviews Jamie Shanks, CEO at Pipeline Signals

Marketing Technology Podcast by Marketing Guys

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2y ago 17:53

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Around 35% of your CRM data is useless after 12 months. That's over a third! There are ways to solve this and that's one of the topics in this episode.

In this episode, Elias has a chat with Jamie Shanks about sales effectiveness and how sales technology and the right insights can help sales to be more effective.

Jamie is the CEO of Pipeline Signals and the author of 2 books: Spear Selling and Social Selling Mastery.

Topics we discuss:

The importance of correct data in your CRM
How to use sales tech to be more proactive
How to get to the ultimate ABM list

LinkedIn Jamie: https://www.linkedin.com/in/jamestshanks/

Website Pipeline Signals: https://pipelinesignals.com/

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