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The Science of Relieving Pet Allergies
Manage episode 417007003 series 3561985
Mark Bevington에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mark Bevington 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Jordan Sand is Co-founder of Cold Water Technologies, the brand behind Happy Scratch technology, a supplemental formula that supports skin health to relieve pet allergies. As an add-on to pet food, the formula decreases hotspots and itching. Jordan developed Happy Scratch after receiving a post-doctorate degree in molecular and environmental toxicology. He has experience in immunology, animal nutrition and health, and vaccine development.
In this episode…How can you merge two seemingly contrasting passions to develop a comprehensive business model? By identifying a market need and staying true to your goals, you can build a sustainable business. What strategies can you employ to market your new business venture?
Fueled by a desire to make his scientific discoveries available to the mass market, Jordan Sand researched pet immunology to develop a supplement that targets and reduces pets’ skin allergies. His background and dual passions have allowed him to formulate a reputable and appealing product. Having just launched the technology, Jordan has discovered that he can boost brand awareness by including case stories and educating consumers about the benefits of traditional supplements over pharmaceuticals.
In this episode of Marketing Tails, Jordan Sand, Co-founder of Cold Water Technologies, joins host Mark Bevington to discuss how he has developed and marketed a pet allergy supplement. Jordan shares the science behind the brand, Happy Scratch’s growth strategies, and how he balances entrepreneurship with research.
18 에피소드
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