How To Stay Human in a Tech-Driven World

Marketing Tails

Shannon Rosic is the Director of WealthStack Content & Solutions at Informa, a British international event, digital services, and academic knowledge group specializing in publishing, business intelligence, and exhibitions. Shannon has an extensive resume, working in B2B digital marketing, financial technology, and multimedia. Before joining Informa, she was the Vice President of Marketing at Flyer Financial Technologies, a fintech company developing advanced technology for managing complex, multi-asset, institutional securities trading. Shannon is also the host of The WealthStack Podcast, a platform that discusses wealth management in the age of digital assets. Outside of work, Shannon enjoys barrel racing at local rodeos and hiking with her two dogs.

In this episode…

A specialized career field demands additional training and credentials and is typically associated with a substantial salary. It also requires honing unique skills and staying up-to-date on the latest trends, such as innovative technology. With so many businesses adopting AI, how can society remain human in a high-tech world?

Inventive tools like ChatGPT streamline operations, maximize productivity, and give businesses a competitive edge — aiding growth and profitability. However, according to marketing specialist Shannon Rosic, what it cannot do is replace human interaction. Technology is ever-evolving — if used properly, trends such as voice search and video shorts can enhance relationships and consumer engagement. But when providing a service in a customer-facing business, people also want to feel “special.” Companies need to be communicative and build a genuine rapport to gain client trust and retain loyalty.

Join Mark Bevington in this episode of Marketing Tails as he chats with Shannon Rosic, Director of WealthStack Content and Solutions at Informa, about human interaction in a tech-oriented society. Shannon discusses her career in wealth technology, the value in working in specialized fields, and how the latest technology trends impact customer-business relationships.