Stewart Hillhouse's Conference Content Playbook

Marketing Powerups

Stewart Hillhouse, Head of Content at Mutiny, shares his conference content playbook. Download free powerups cheatsheet: https://marketingpowerups.com/044/

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🎉 About Stewart Hillhouse

Stewart Hillhouse is the Head of Content at Mutiny, where he oversees content strategy and creation. With years of experience in B2B marketing, Stewart is passionate about leveraging content and media to drive business results.

Prior to joining Mutiny, Stewart led content and communications at DemandCurve. He has extensive expertise across content formats, from long-form writing to podcasts, videos, and more. Stewart firmly believes in the power of content to capture attention, change minds, and strengthen relationships.

🔖 Timestamps
[00:00:00] Maximizing Conference Content with Stuart Hillhouse,
[00:01:09] Modern Content Consumption Patterns and Marketing Strategies
[00:07:29] The Process of Creating Event Interview Style Content for B2B Company
[00:13:26] Leveraging Mobile Devices and Social Strategies for B2B Event Marketing
[00:19:35] The Power of Content Marketing and Creativity in Brand Storytelling
[00:22:54] How to Edit Videos for LinkedIn
[00:24:47] Using Tried and True Techniques From Entertainment for Short Form Video
[00:28:14] Repurposing Content into New Formats
[00:32:42] The Importance of Building a Marketing Skill Set and Network
[00:37:48] Networking and Career Progression
[00:40:45] The Role of Fun and Relationships in Marketing
[00:49:53] Marketing Powerups Episode Wrap Up

✨ Useful links

• Stewart's website: https://stewarthillhouse.com/
• The Mutiny website: https://www.mutinyhq.com/
• Stewart's LinkedIn profile: https://www.linkedin.com/in/stewarthillhouse
• Mutiny's LinkedIn page: https://www.linkedin.com/company/mutinyhq/