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Christina Garnett's Hierarchy of Customer Delight
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Christina Garnett, Principal Marketing Manager of Offline Community and Advocacy at HubSpot, shares her hierarchy fo customer delight. Download the free powerups cheatsheet: https://marketingpowerups.com/048
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🎉 About Christina Garnett
Christina Garnett is the principal marketing manager for offline community and advocacy at HubSpot. She's also the writer and host of the Fan of the Fans newsletter and podcast. She's been featured in AdWeek, The Next Web, Semrush, and more.
🕰️ Timestamps and transcript
[00:00:00] The Hierarchy of User Delight at HubSpot
[00:00:57] Empowering HubSpot's Fandom and Building a Creator Community
[00:07:00] Building Meaningful Brand-Customer Relationships
[00:10:05] 42 Agency - Build a Predictable Revenue Engine
[00:10:54] Turn From Using the Product to The Voice of The Product
[00:11:26] Importance of Retention and Caring Deeply for Customers
[00:14:36] HubSpot: Building a Product Based on a Vibrant Community
[00:20:39] HubSpot's Hub Fans Program with Christina Garnett
[00:22:29] Balancing Automation and Human Touch in Customer Marketing
[00:28:31] UGC: An Underrated Tool for Brand Marketing
[00:29:32] The Power of Community in Driving Business Impact
[00:36:35] Community Engagement at HubSpot
[00:39:55] Understanding the Advocacy Journey
[00:41:23] CCustomer Advocacy Strategies
[00:44:13] Increasing Customer Engagement
[00:50:09] Career Powerups and Advancement Strategies
[00:55:49] Marketing Powerups with Ramli John
✨ Useful links
- Fan of the Fans website - https://www.fanofthefans.com/
- Christina's LinkedIn Profile - https://www.linkedin.com/in/christinamgarnett/
- Christina's Twitter profile - https://twitter.com/ThatChristinaG/
- HubFans - https://offers.hubspot.com/hubfans
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