Ep 20: Ali & Duncan are Trash People - How to Turn Trash Into a Million Dollar Business

Marketing Ping Pong

Welcome back to Marketing Ping Pong, I'm your host Ali, accompanied by the ever-reflective Duncan, and hold on to your compost bins because today's show is an adventurous mix—the Garbanzo Bean Episode. We're diving headfirst into the surprisingly entertaining world of trash.

Ever thought you'd see the day when garbage collection becomes your new Instagram obsession? We'll explore how turning waste management into a thrilling spectacle, complete with dancing collectors and monster trucks, could not only change public perception but also lead to better job satisfaction for those in the trade.

Imagine a carbon-neutral waste facility that's not just good for the planet but also a hotbed for viral content. Duncan will share his environmental epiphanies and guilt reliefs, while I'll pitch some spicy ideas on how exactly to make that happen—picture GoPro-clad garbage collectors and trash museum tours.

We're set to revolutionize a mundane service into a remarkable experience, injecting showmanship, unforgettable characters, and even a touch of romance as we dream up a garbage king and queen. And let's not forget about marketing lessons—with top tips on using personal branding, stirring up a healthy dose of drama, and leveraging the extraordinary to capture attention.

From eco-friendly initiatives to haunted waste facilities, tune in as we dissect how businesses can be more outrageous and extraordinary, all while making a serious environmental impact. So, grab your earbuds and prepare to be entertained because this episode of Marketing Ping Pong is anything but rubbish. Let's bounce some ideas around!