Retail Media Alchemy: Navigating the Ad Tech High Seas with James Avery

Marketing, Media & Adtech

Welcome to another scintillating episode of The Adotat Show! I'm your host, Pesach Lattin, the chief instigator who loves to stir the pot and poke the ad tech bear. Today, we're slicing through the complex jungle of digital advertising with the precision of a laser-guided drone. Our guest is none other than James Avery, the wizard behind Kevel, who’s been shaking up the ad tech world one innovation at a time. Buckle up, because this conversation promises to be as exhilarating as hacking your high school’s computer system—pure, unadulterated fun with a side of brilliance.

James Avery isn't just another tech entrepreneur; he's a seasoned navigator of the startup seas, having steered Kevel through its Series C funding round with aplomb. We’re diving deep into how he’s managed to keep the ship afloat and even thrive amidst the chaos of ad tech. From the grueling grind of raising massive capital to the strategic shifts that come with a fresh infusion of funds, James is here to spill all the secrets. Get ready for a no-holds-barred discussion on what it takes to scale Everest-sized challenges in the ad tech industry without losing your grip.

But that’s not all. We’ll uncover the fascinating transformation from Adzerk to Kevel—a rebranding journey akin to swapping a tricycle for a Harley. What sparked this high-octane shift? How did James and his team convince stakeholders that a new name would open up new horizons? And what’s the master plan for navigating the uncharted territories ahead? Join us as we explore these topics and more, with the kind of candid, irreverent banter you’ve come to expect from The Adotat Show.

In this episode:

🔸 The Treasure Hunt: James spills the beans on Kevill's recent Series C funding—how it feels to be sailing with a heavier ship and whether there are champagne showers on board.

🔸 Smooth Sailing or Rough Seas?: Get the lowdown on the transition from Adzerk to Kevill. Was it a smooth rebrand or a bumpy ride convincing investors?

🔸 Scaling New Heights: Discover the challenges and triumphs of scaling Kevill, from handling millions of active ads to pushing the limits of their ad tech.

🔸 Retail Media Revolution: Learn about the next big wave in retail media and how Kevill plans to stay ahead without getting wiped out.

🔸 Tech Talk: What makes Kevill's API documentation the secret sauce that has engineers drooling and clients clambering?

🔸 Culture Crafting: Peek behind the curtain at Kevill’s unique company culture. Is it all beanbags and free snacks, or is there a method to the madness?

🔸 Future Gazing: What’s next for Kevill? James shares his vision for the future and how they plan to conquer new frontiers.

Call to Action:

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Keywords & Hashtags:

#AdTech #Kevel #RetailMedia #Startups #Entrepreneurship #TechInnovation #JamesAvery #PesachLattin #DigitalAdvertising #APIs #Scaling #CompanyCulture