Twins, Crisis Management, & Standing in the Gap

Marketing & Mayhem

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Unlock the secrets to a seamless synergy in business as we chat with Kelsey Klim and Kollin Chupa, the founders of K Squared Marketing.
These marketing powerhouses - who might … just might … dress in the same outfit OFTEN, take us in their journey from event planning and management to owning their own marketing firm. We jump into conversations that range from pumpkin patches to crisis management and find … there really is something to be said for business partners who can complete one another’s sentences.
What REALLY matters when it comes to marketing - your brand message, your voice, your core values and your call to action. It’s a lot more than a pretty brand guide. And while we love those - we also know business leaders who didn’t do extensive research into their logo or their color scheme. Leaders who jumped right into “doing”. But there’s positive and negative to both.
Is there such a thing as a bad client and where do you draw the line? In a society where image, perception and instant gratification currently drive many business models - what would it take to create a sustainable business model? Where do you draw the line between brand recognition and the kind of marketing that grabs your attention? Is there ever a time to compromise? What if it calls on your own values and integrity and … isn’t meeting them? And how much does self awareness play into how you choose clients?
From bad pictures to murders - you’ve considered a marketing team but have you considered one that can handle crisis management? Someone who protects your story, your integrity and your reputation while you’re busy building and living?
Our guests -
Kollin Chupa & Kelsey Klim
Insta @k_squared.marketing1
Web - ksquared.marketing
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Hosted by @raebecca.miller and @jennyfromthe843

챕터

1. Twins, Crisis Management, & Standing in the Gap (00:00:00)

2. Marketing Twins on Business Synergy (00:00:11)

3. Crafting Brand Messaging and Strategy (00:04:23)

4. Marketing Strategies and Client Relationships (00:16:49)

5. Field Day Fashion and Pumpkin Patches (00:26:21)

6. Navigating Crisis Communication Strategies (00:33:00)

7. Effective Crisis Management in Public Relations (00:48:54)