The "Staying Power" of Strategic Brand Partnerships | Namita Gupta of SoulCycle

Marketing Happy Hour

This week, Cassie and Erica walk through strategic brand partnerships with Namita Gupta, Director of Strategic Partnerships at SoulCycle. In this episode, Namita explains how to ensure a seamless and impactful brand partnership or activation, gives us her perspective on what makes a partnership have “staying power” in a consumer’s mind, reveals some of the exciting activations she's working on at SoulCycle, and more!

Here's a peek at what we cover in this episode:

[00:05:11] - Namita gives us a peek into her career background - starting in fashion at Ann Taylor, ShoeDazzle, and NastyGal, then transitioning into the tech space with Meta and Pinterest, to recently starting at SoulCycle leading creative partnerships. She also shares some of her favorite impactful projects from her time at Pinterest.

[00:13:25] - Namita explains how to ensure a seamless and impactful brand partnership by finding brand fit, being strategic about the expected results and KPIs, and executing excellently. She also gives us her perspective on what makes a partnership or activation have “staying power” in a consumer’s mind.

[00:29:54] - Namita shares how she's implementing a new brand partnerships strategy at SoulCycle and gives us a sneak peek into their upcoming summer activation in the Hamptons (and how your brand can get involved)!

Grab a drink and listen in to this week's Marketing Happy Hour conversation!

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Other episodes you'll enjoy if you enjoyed Namita's episode:

Experiential / Event Marketing 101 (+ a Conversation on Thoughtful Leadership) | Amy Gaston (prev. Magnolia)

Brand Communications 101 | Kate Haldy of Anthropologie

The Art of Showing Up in Unexpected Places | Izzy Yellin of OLIPOP

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