The Secret to Organic Social Media Growth | Orlando Gonzalez of Florida Blue

Marketing Happy Hour

This week, Cassie and Erica sit down with Florida Blue's Social Media Lead, Orlando Gonzalez. With over 15 years of experience and remarkable organic growth of 900% for Florida Blue's social following, Orlando shares invaluable insights into tailoring content for diverse audiences and managing multiple brand accounts effectively. Tune in as Orlando reveals his top tips for social media success - from staying inspired across platforms to tracking KPIs - and discover actionable takeaways to elevate your social media game.

Here's a peek at what we cover in this episode:

[00:03:53] - Orlando gives us a peek into his career background, first working in traditional and digital marketing for G-Unit records and 50 Cent, then transitioning into the hospitality space with Hard Rock and now working in the healthcare world with Florida Blue. He shares his perspective on switching industries as a marketer and explains how he's bringing new life to a traditionally "boring" healthcare industry.

[00:12:58] - Orlando reveals his secret to exponential organic growth by humanizing the brand. He also dives into the strategies he's implementing by channel and how Florida Blue's content differs for each.

[00:17:56] - Orlando explains how he stays inspired, motivated, and organized when it comes to managing multiple brand accounts and creating engaging posts for each brand.

[00:20:36] - Orlando shares how he's tracking metrics to stay on top of their organic growth month over month utilizing Sprout Social, and shares how he is building his personal brand as a Top Social Media Voice on LinkedIn.

Grab a drink and listen in to this week's Marketing Happy Hour conversation!

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Other episodes you'll enjoy if you enjoyed Orlando's episode:

Easy-to-Implement Tips for Each Social Media Platform | Carson Mason of Papa Johns

How to Stand Out on Social Media in 2024 | Maddie Hinderstein of TLC (Warner Bros. Discovery)

Building an Engaging Brand on Social Media | Jack Appleby of Future Social

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