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The Intersection of Sales and Marketing | Shannon Powers of Hewlett Packard Enterprise
Manage episode 396137010 series 3348310
This week, Erica and Cassie chat with Shannon Powers, North America Marketing Strategic Projects & Initiatives Lead at Hewlett Packard Enterprise. In this episode, Shannon uncovers how to foster a symbiotic relationship between sales and marketing, shares how employee personal brands can benefit an employer, and lets us in on the secrets to finding (and keeping) a great career mentor.
Here's a peek at what we cover in this episode:
[00:04:19] - Shannon shares a look at her background in sales and how she's able to leverage that sales experience in a marketing role. She also gives us a peek into her day to day cultivating relationships with customers, collaborating internally, planning demand generation activities and customer facing events, and some of the most rewarding projects she's working on.
[00:12:47] - Shannon explains why it's important to have a great relationship between sales and marketing and how to foster that relationship by engaging with sellers on a 1-on-1 basis to achieve shared objectives.
[00:18:03] - Shannon walks us through her goals in crafting a personal brand for herself, and how employee personal brands can truly be beneficial to employers.
[00:23:15] - Shannon gives us her top mentorship tips for connecting with the right mentor match, and how to have constructive and thoughtful mentor-mentee conversations.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
____
Other episodes you'll enjoy if you enjoyed Shannon's episode:
How to Find a Mentor | Matthew Miller of Orlando Informer
Stepping Into Your Career with Confidence | Motivational Speaker Genesis Vaquero
The Importance of Efficient Processes | Business Consultant Chelsea Brinkley
____
Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Shannon on LinkedIn
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support169 에피소드
Manage episode 396137010 series 3348310
This week, Erica and Cassie chat with Shannon Powers, North America Marketing Strategic Projects & Initiatives Lead at Hewlett Packard Enterprise. In this episode, Shannon uncovers how to foster a symbiotic relationship between sales and marketing, shares how employee personal brands can benefit an employer, and lets us in on the secrets to finding (and keeping) a great career mentor.
Here's a peek at what we cover in this episode:
[00:04:19] - Shannon shares a look at her background in sales and how she's able to leverage that sales experience in a marketing role. She also gives us a peek into her day to day cultivating relationships with customers, collaborating internally, planning demand generation activities and customer facing events, and some of the most rewarding projects she's working on.
[00:12:47] - Shannon explains why it's important to have a great relationship between sales and marketing and how to foster that relationship by engaging with sellers on a 1-on-1 basis to achieve shared objectives.
[00:18:03] - Shannon walks us through her goals in crafting a personal brand for herself, and how employee personal brands can truly be beneficial to employers.
[00:23:15] - Shannon gives us her top mentorship tips for connecting with the right mentor match, and how to have constructive and thoughtful mentor-mentee conversations.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
____
Other episodes you'll enjoy if you enjoyed Shannon's episode:
How to Find a Mentor | Matthew Miller of Orlando Informer
Stepping Into Your Career with Confidence | Motivational Speaker Genesis Vaquero
The Importance of Efficient Processes | Business Consultant Chelsea Brinkley
____
Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Shannon on LinkedIn
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support169 에피소드
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