How to Navigate Challenges on Social Media | Social Media Manager Kelsea Cozad

Marketing Happy Hour

This week, Erica and Cassie catch up with fashion industry social media manager Kelsea Cozad. In this episode, Kelsea passes along her 10+ years of social media knowledge, including her insight into and perspective around leading social media during unprecedented times, how the industry has changed since 2014, and how to navigate challenges with empathy and tact. She also gives us her take on how she believes social media will evolve in 2024 and advice for learning your audience and getting clear on your brand's social media goals.

Here's a peek at what we cover in this episode:

[00:03:45] - Kelsea shares a look into her 10-year background in social media, first working in the agency space and gaining experience in a variety of industries present in the Columbus, OH area (like tech and retail), then moving from a digital marketing generalist into the concentration of social media brand-side, and explains how the social media landscape has changed since 2014.

[00:08:41] - Kelsea gives us a peek into her day to day role as social media manager at a large fashion brand, working to deliver their brand purpose to their consumer. She also walks through her team's current priorities: creating and distributing short form video content, building a community, and fostering a better understanding of the quality of their product.

[00:11:17] - Kelsea shares more about her experience leading social media during unprecedented times and provides her best advice for brands navigating rough social sentiment about their brand or global events in general, including how to respond to comments in an empathetic and understanding way while meeting the consumer where they are for their underlying request.

[00:19:01] - Kelsea lets us in on her 2024 predictions for social media and why she says she's excited to see what happens as we "hard sprint in opposite directions" in the space.

Grab a drink and listen in to this week's Marketing Happy Hour conversation!

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Other episodes you'll enjoy if you enjoyed Kelsea's episode:

⁠⁠⁠Building an Engaging Brand on Social Media | Jack Appleby of Future Social⁠⁠⁠

⁠⁠Brand Communications 101 | Kate Haldy of Anthropologie⁠⁠

⁠⁠Top Social Media Tips by Platform | Bri Reynolds of Lyft⁠⁠

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