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Business GROWTH Through Story Selling in Marketing
Manage episode 446172108 series 3594293
Cody Alexander and Jon Alexander에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Cody Alexander and Jon Alexander 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Today my Dad finally speaks out against one of the deadly sins in marketing. We believe that strong marketing is about providing value to your customers. There’s a lazy way to get results though. The hidden cost is an erosion of trust and death by 1,000 cuts over time. There’s a better way to do it. If you want to avoid committing one of the deadly sins of marketing and instead have a strong foundation that will serve your business for years - turn your volume up and buckle up.
Timestamps:
00:00 Introduction
01:06 The Deadly Sin of Marketing
01:35 Content vs. Marketing: Defining the Difference
02:31 The Evolution of Content-Driven Marketing
03:13 The Importance of Engagement in Content
04:24 Storytelling vs. Story Selling
06:17 Building a Content-Driven Machine
08:23 The Power of Consistent Messaging
09:52 Core Beliefs and Audience Engagement
16:49 Actionable Steps for Content Strategy
17:52 Conclusion and Final Thoughts
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For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com
12 에피소드
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