Building Profitable Lists And How To Convert Them Into Sales – MFF021

Marketing For Founders | Growth Hacking | Startups | Direct Response Marketing

Because Having A List Doesn’t Mean Much If You Never Use It…

As most online startups by nature require an e-mail signup, chances are you’ve already got yourself an established mailing list. In many cases though, startup founders fail to actually contact these potential or current customers, and if they do they’re usually not doing it very effectively.

But don’t be fooled into thinking list building is only useful for an existing product or service.

Maybe your company is pre-launch, in which case it’s the perfect time to start thinking about what kind of lists you want to build, then leveraging these to test your market and build a buzz surrounding your upcoming service.

Whatever your situation, effective communication with your existing or potential customers can make or break the future of your company. So it’s critical to understand the various types of lists and the different ways in which we can give maximum value to those we wish to see as return customers for years to come.

How Much Can You Afford To Give A Perfect Experience?

• What type of lists do we want to build?
• Building lists pre-launch.
• Purchasing lists and what to avoid.
• How many mailings is too many?
• Building loyalty and creating a habit.
• Converting initial customers into return customers.
• Spending money to make money.

http://marketingforfounders.com/building-profitable-lists-and-how-to-convert-them-into-sales-mff021