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Category is the New Strategy
Manage episode 454954714 series 3618484
Mark Donnigan에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mark Donnigan 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In the race to market, many B2B tech founders overlook a critical strategy: category leadership. Misjudging the dynamics of the Category Lifecycle can cost you your competitive edge. Did you know that companies going public between six and ten years old account for over 95% of tech market value? This episode reveals how to navigate the tumultuous waters of category evolution to position your startup as the undeniable leader.
Join me as I unpack the frameworks for defining your category early, leveraging brain science to shift buyer perceptions, and timing your IPO for maximum impact. I’ll share specific metrics from successful case studies that demonstrate how clear market positioning can transform a $3M marketing budget into $29M in revenue. With insights honed from over 20 years in strategic marketing, I provide actionable steps to guide your firm through the challenges of long sales cycles and market adoption.
As a seasoned consultant, I’ve seen firsthand how a focused GTM strategy can elevate your enterprise sales performance. Don’t let your startup blend into the background—become the category king and reign over your market. Visit https://growthstage.marketing to learn how Marketing Pods enable companies to scale their marketing impact without a big team, expensive consultants or agencies.
21 에피소드
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