Transform Your Marketing with Strategic Storytelling with Aleyx Ward

Marketing Espresso

Bec Chappell에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Bec Chappell 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2M ago 19:17

MP3•에피소드 홈

We know storytelling impacts marketing, but today I have the expert in this, Aleyx Ward joining me to reiterate this fact and hopefully convince you - and give some useful insights as to how to story tell in your marketing.
Aleyx shares insights on the importance of crafting effective brand stories, understanding your ideal clients, and the impact of personal branding.
The conversation covers practical strategies for positioning your brand, creating engaging content, and balancing personal and business narratives.
We also cover the elephant in the room - AI - we talk about the limitations of AI in storytelling and the significance of quality over quantity in marketing efforts.
Aleyx Ward is a Brand Storyteller and Founder of Core Story. She’s worked in strategic marketing roles in the UK and Australia, from global manufacturing and legal software companies, to local recruitment and mental health firms. She’s a big believer in the power of story for both businesses and individuals.

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This podcast has been produced and edited by Snappystreet Creative