The journey of marketing through the lens of publishing a book with Susan Dean

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Is writing a book the best marketing strategy ever?
Maybe, maybe not.
In this episode I talk with the amazing Susan Dean from Dean publishing about all things marketing through the lens of having a published book.
Susan started her own publishing company because she wanted to share people’s stories; she truly believe it changes the lives of so many people around the world.
She started her publishing company in her garage. Fast forward through blood,
sweat and tears, and she now owns and operates a publishing house at Dean Manor
on a five-acre property in Macedon Ranges. With a team of 12, two of whom
are her adult daughters. We publish hundreds of stories of inspiration, including
business success, personal triumph and charity development.
A huge part of Susan's ‘Why’ is giving back my time and resources and she is a part
of many wonderful give back projects, such as Buy1Give1, Rotary Club, BNI
Business Network Industry and Hands Across the Water.
She is a life and business coach, workshop and training facilitator, publisher and
entrepreneur. With her help, coaches, authors, mentors and many other business
professionals have been able to share their knowledge and exponentially raise
their profile, brand and business.
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DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
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If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative