Keeping up with content creation that's meaningful and not just landfill

Marketing Espresso

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Today's episode is created because of a question asked by listener Bec Hughes.
(feel free to ask your own question!)
And it's a great question!
In the age of content for the sake of content because of the pressure put on us by vanity metrics which have nothing to do with business success we have reached a point where Instagram feeds are just noise..... or account after account jumping on random trends and feeling like they have to do what x is doing because x has x amount of followers and... you get the point.
Marketing's job is to facilitate sales, so anything you do that is outside of this purpose in your marketing, you need to review what you're putting time and energy into.
So how do you stop adding to the noise?
Every time you post think of it as your $30K billboard you have purchased... Stop thinking about it as the 'free' channel where you can just throw content there and fill space without true intent.
Being mindful that the content needs to be unique, useful, and shocking, and you.
It comes back to that old word 'strategy'
If you're so sure of who you need to target, where they hang out, and what they need then you will only create content which is hitting all three of these things.
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This podcast has been produced and edited by Snappystreet Creative