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6: The rise and rise of influencer marketing in the UK
Manage episode 454798896 series 3606164
Audioboom and Marketing Beat's Marketing Bites에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Audioboom and Marketing Beat's Marketing Bites 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
According to Kolsquare’s latest research into the state of the European influencer marketing scene, more than a third of UK brands expect to work with up to 100% more influencers in 2025.
Why is influencer marketing such an attractive proposition for brands, and can they really expect compete without it?
In this episode of Marketing Bites host Tom West joins Katy Link, Kolsquare head of brand, Monica Marriott-Mills, brand influencer, and Warren Fiveash, Teenage Cancer Trust head of marketing to find out.
We'll dive into why influencer marketing is growing, how an increasingly strict set of rules is impacting the sector, and what the future holds for the influencer marketing space.
Why is influencer marketing such an attractive proposition for brands, and can they really expect compete without it?
In this episode of Marketing Bites host Tom West joins Katy Link, Kolsquare head of brand, Monica Marriott-Mills, brand influencer, and Warren Fiveash, Teenage Cancer Trust head of marketing to find out.
We'll dive into why influencer marketing is growing, how an increasingly strict set of rules is impacting the sector, and what the future holds for the influencer marketing space.
6 에피소드
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