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2: Beyond the branding - the new philosophy of ‘on-brand’
Manage episode 445398982 series 3606164
Audioboom and Marketing Beat's Marketing Bites에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Audioboom and Marketing Beat's Marketing Bites 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Is having an instantly recognisable brand the holy grail of marketing? We've seen some incredible brand-first campaigns lately, from British Airways, Müller, and Specsavers to name a few examples, how can marketers help their brands reach that pinnacle where everyone knows on sight who you are and what you do?
In this episode of Marketing Beat's Marketing Bites we'll be asking that question with a brand that will be instantly familiar to listeners, Tony's Chocolonely. Emma Baines, head of creative, Tony's Chocolonely occupies the hot seat as we pick her brains on how the chocolate-maker has achieved impressive brand awareness in a breathtakingly short amount of time. How have they managed to wrap their purpose within their brand, and what to do about imitators and copycats who will inevitably follow.
Also joining us to share his insight and perspective is James Fooks-Bale, director of brand marketing, at brand-building platform Frontify. James will explain how brands can harness the power of recognition, the importance of consistency, and what assets really connect with the consumer and how to protect them.
We loved talking to both of them, join us for another great listen on the Marketing Bites podcast.
In this episode of Marketing Beat's Marketing Bites we'll be asking that question with a brand that will be instantly familiar to listeners, Tony's Chocolonely. Emma Baines, head of creative, Tony's Chocolonely occupies the hot seat as we pick her brains on how the chocolate-maker has achieved impressive brand awareness in a breathtakingly short amount of time. How have they managed to wrap their purpose within their brand, and what to do about imitators and copycats who will inevitably follow.
Also joining us to share his insight and perspective is James Fooks-Bale, director of brand marketing, at brand-building platform Frontify. James will explain how brands can harness the power of recognition, the importance of consistency, and what assets really connect with the consumer and how to protect them.
We loved talking to both of them, join us for another great listen on the Marketing Bites podcast.
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