The New Marketing Playbook: Identity Over Algorithm

Marketing Against The Grain

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Ep. 355

Is the era of "who publishes the most content wins" over?

Kipp, Kieran, and Alex Lieberman, co-founder of Morning Brew, dive into why marketers need to shift from churning out content to building a resonant brand identity that stands out in a crowded landscape. Learn more on why taste and speed—not just algorithms—will define marketing winners, the four moats shaping both software and content businesses, and how network effects and data are giving companies an unbeatable edge.

Mentions

• Alex Lieberman https://www.linkedin.com/in/alex-lieberman

• Morning Brew https://www.morningbrew.com/

• Zapier https://zapier.com/

• OpenAI https://openai.com/

• Claude https://claude.ai/

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.