Breaking Down Airbnb’s Brand Marketing Strategy

Marketing Against The Grain

Airbnb has ditched performance marketing and has gone all in on brand marketing. What are the logistics and strategy behind that?

Kipp and Kieran do a deep dive into Airbnb and the frameworks they’ve used to build their brand:

• how you can invest in your brand with measurables/unmeasurables
• frameworks to capture/create demand
• doubling down on skills that you have and leaning into your team's strengths

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.