EPISODE 214- Money Without Borders: EY's Director of Payments Strategy & Tech Anu Widyalankara on Marketing the Instant Payments Revolution

Marketer of the Month

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Anu Widyalankara is a Payments Strategy and Technology Director at EY, based in London, England. With over 17 years of experience in Financial Services, she specializes in leading and delivering Payment strategy, M&A integration, and new payment product development for financial services and cross-sector payments clients. Her expertise encompasses transactional banking, Generative AI, quantum computing, CBDCs, and digital assets.

On The Menu:

1. Discussion of advancements in global real-time and instant payment systems.

2. Examination of generative AI's role in transforming transactional banking and payments.

3. Importance of clear communication and marketing in driving new technology adoption.

4. Strategies for incorporating market trends and insights into consulting services.

5. Emphasis on empathy for understanding client needs and delivering tailored solutions.

6. Discussion on political and economic factors affecting cross-border payments.

7. Strategies for maintaining innovation while adhering to regulatory requirements.

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