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S02 Episode 2: The science of consumer narcissism
Manage episode 342596985 series 2749905
Quikly에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Quikly 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
This is the second episode of the second season of Market with Me Quikly. This podcast is presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.
Consumer behavior comes in various forms, and some of them focus heavily on feeling good about oneself. So good, in fact, that some consumers are considered by psychologists to be narcissistic.
In this episode, we’ll dive deeper into the world of consumer behavior and psychology. We reached out to Dr. Colleen Kirk, consumer behavior expert and associate professor of management and marketing studies at the New York Institute of Technology to share her insights on consumer narcissism - the focus of her newest publication in the Journal of Business Research.
An award-winning researcher and reviewer, Dr. Kirk has an extensive professional background in psychological ownership, consumer decision-making, sales, and marketing technology. Dr. Kirk holds a Bachelor of Arts from Cornell University and a Doctor of Professional Studies in Marketing and International Economics from Pace University.
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