Ep 348: Positively Impacting The Numbers

Market Proof Marketing: Home Builder Marketing Insights

Kevin Oakley is joined by Jen Barkan and Andrew Peek this episode, and they dive into the Q2 Benchmarks that were just released! They touch on the spicy Attribution is B.S. three-part series recently posted, as well as news and thoughts surrounding the Olympics!

Story Time (07:13)

• Jen shares a story from a coaching call, and a new term that was assigned to very old leads in a builder's CRM -- "the walking dead corpse revival." This brings up the importance of segmenting your database, and the hard work that goes into list hygiene.
• Andrew provides an update on his visit to Epperson Lagoon/new home community (he loved it, but did feel some parts didn't look as "finished" as they should for how long it has been around). Which brings up a great point - when the magic can fade during the experience, when is the best time for a sales consultant to connect?
• Kevin's story time is a theory: builders are likely engaging with consumers using AI more than they think, but not in the ways that they think. His hunch? To try to negotiate a lower price. They also discuss SearchGPT, and what to expect there.

In The News (35:41)

• Attribution is B.S. (Part II): (https://www.doyouconvert.com)
• Q2 Benchmarks: (https://www.doyouconvert.com)
• 62% of Gen Z and Millennials Want to Be Homeowners Despite Concerns ( https://www.builderonline.com)
• Google's Latest Pitch for AI Is So Sad It Sounds Like A Spoof (https://futurism.com)
• 6 Apple Intelligence features you can try right now and how to turn them on (https://mashable.com)

Things We Love - Things We Hate

• Andrew started Game of Thrones which he's loving, but can't wait until he gets a better grasp on the complicated character structure.
• Jen is really enjoying the Olympics! And the team wonders... how old is Snoop Dogg?

Market Proof Marketing · Ep 348: Positively Impacting The Numbers

Questions? Comments? Email [e-mail] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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