Ep 336: The Importance of Perception

Market Proof Marketing: Home Builder Marketing Insights

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In this episode, Kevin Oakley is joined by Julie Jarnagin and Jackie Lipinski! The team dissects the power of community and how it can have a huge positive impact, suggesting builders should try and leverage it better. Jackie went on a Master Plan Model home tour event and shares the good and bad things she experienced especially the smells... this leads into a discussion on the importance of perception. Kevin has just returned from Builder100 and shares his thoughts on the event.

Story Time (04:28)

• Julie experienced the power of making someone feel part of a larger community or leveraging people wanting to be part of something through a church event.
• Jackie tells all about her Master Plan Model Home tour event in Washington.
• Kevin was just at the Builder100 and shares his main takeaways.

The News (26:50)

• McDonald's is making a massive investment in digital marketing (https://www.restaurantbusinessonline.com)
• Home prices grew in 93% of markets in Q1 2024: NAR (https://www.housingwire.com)
• 44% of adults would buy their childhood home today if they could afford it (https://zillow.mediaroom.com)
• Google delays third-party cookie demise yet again (https://digiday.com)
  

Things We Love Things We Hate (42:23)

• Julie made a Spotify playlist with her kids and loves their choices.
• Jackie took the Hubspot Email Marketing academy and thought it had good takeaways.
• Kevin loves receiving gifts (however, please give him context) and recently had a three piece Darth Vader helmet sent to him.

Market Proof Marketing · Ep 336: The Importance of Perception

Questions? Comments? Email [e-mail] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!