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Crowning Success: How Tiana Woodruff Built Queen Mary with Community, Events, and Data
Manage episode 444166778 series 2859643
The Source Marketing Group에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Source Marketing Group 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
On this episode, Kristin McFarland sits down with Tiana Woodruff, Founder and CEO of Queen Mary. Tiana shares her journey in the cannabis industry and how she uses data to inform her marketing strategy.
As a Tier 1 Social Equity Recipient, Tiana grew up in one of the lowest income zip codes in LA. She's witnessed the war on drugs and personally experienced the strain and disproportionate impact it had on friends and family.
She created Queen Mary, a brand that creates premium cannabis products that blend natural supplements and healing techniques.
Tiana emphasizes the value of building a loyal customer base through events and community engagement. Tiana also shares her insights on scaling a business and the importance of following your gut and not falling for deals that sound too good to be true. Tune in for an episode full of cannabis education, event tips, and data marketing insights.
Takeaways
- Educate and find new consumers through events.
- Use data to analyze sales and customer preferences, but also rely on direct feedback and interactions with customers.
- Building a loyal customer base through events and community engagement is crucial for success in the cannabis industry.
- Scaling a business requires careful planning and avoiding deals that sound too good to be true.
QUICK LINKS
https://www.queenmarybrand.com/
https://www.instagram.com/queenmary_la
https://www.emeraldintel.ai/ - Cannabis Data and Insights to Drive Growth. Thanks to our episode 4 sponsor!
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