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The Art of PR: Building Relationships vs. Gaining Publicity
Manage episode 449024133 series 3613831
MarComTechniques에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 MarComTechniques 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Updated on August 31, 2024 with full episode ending.
In this episode, we delve into the crucial differences between public relations and publicity, and how each plays a distinct role in shaping your brand's image.
Learn about the increasing importance of personal branding in today's market and discover why strategic oversharing can be beneficial.
We explore the concept of goodwill on your business balance sheet, highlighting its importance as an intangible asset that represents your reputation, customer loyalty, and management expertise.
Discover the various public relations channels like press releases, social media, and personal interactions, and how they help build trust with your audience and stakeholders.
Finally, we distinguish between organic features and paid publicity, emphasizing the value of creating genuine relationships with your audience. Understand why treating people with consideration and humanizing your brand can solve more problems and save more money in the long run.
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