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#63 | Chris Baker on the promise and peril of Generative AI for marketing
Manage episode 388361724 series 3455502
Juan Mendoza에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Juan Mendoza 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
A conversation with Chris Baker.
In this episode we’re joined by Chris Baker. Chris is the founder of Totem, a brand strategy, marketing, data and innovation consultancy with a focus on the Chinese market. Totem helps global brands break into China and Asia and works with marketing leadership on digital and brand strategy. In a recent presentation of Etail Asia, Chris gave one of the clearest views on how generative AI is impacting the marketing industry.
In this conversation, we’ll talk about his perspectives on Generative AI from looking at how it affects small and large businesses to how it's impacting content quality, and how you should build a defensible brand strategy in an environment where anyone can make content and scale it up effortlessly with Generative AI… See timestamps below.
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Timestamps
(0:16) Guest intro
(05:19) Marketing data opportunities in China and Asia
(19:27 ) Role of marketers and rise of generative AI
(26:10) Adoption of Generative AI in Entreprise and SME
(37:24) trust in the uprising technologies for say mission critical work
(50:14) Defensible brand strategy in the new era of content creation powered by generative AI
68 에피소드
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