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How Matt Paulson scaled MarketBeat to $25m a year
Manage episode 393619756 series 3358799
JR Farr and Lemon Squeezy에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 JR Farr and Lemon Squeezy 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Today we’re joined by Matt Paulson, who is the founder and CEO of MarketBeat, a financial media company with their main newsletter, MarketBeat Daily being sent out to over 4m subscribers. They do over $25m in revenue and has over 15 employees and have seen rapid growth over the past few years. JR and I speak to Matt about his origin story, how COVID almost 4x’d the business, Matt’s advice to people starting out with a newsletter today and why he’s so involved in the local startup community.
Timestamps
- 00:00 Intro
- 00:58 Why Matt has a private jet
- 03:55 Matt's origin story
- 08:45 From finance blogger to MarketBeat
- 10:24 Avoiding platform risk
- 11:39 Why Matt left his job to go full-time on MarketBeat
- 15:19 Growing MarketBeat
- 17:13 How a $25m newsletter business operates
- 20:24 Huge growth during COVID
- 25:02 Spending $3m on a new office
- 27:10 The newsletter craze
- 29:14 Different advertising models for newsletters
- 33:45 Matt's advice on starting a newsletter
- 37:39 Why Matt invests in the Sioux Falls startup community
- 43:21 How Matt spends his free time
- 44:04 Final takeaways
As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.
If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.
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