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Less is more: Streamlining event tech
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In this follow-up to our discussion with Brian Richards, we tackle the critical balance between efficiency and simplicity in event technology. Brian's 'lazy' approach to tech is a fantastic way to achieve efficiency and gain maximum impact from your efforts. We discuss the value of simplicity in maximizing the attendee experience and the benefits of having a minimum viable system to avoid over-reliance on technology.
Plus: marketing in driving event attendance, the role of swag in creating positive impacts, and the balance between educational content and relationship building.
Key Topics and Takeaways
03:07 - Simplicity and Efficiency in Event Technology
We discuss keeping production processes and programming as simple as possible and how this approach allows for the highest impact on attendees and that efficiency is the key. We also talk about Brian's "lazy" approach can benefit us by optimizing for the right goal and not just to do more.
15:55 - Changing Event Preferences for Learning/Networking
We consider how those looking for content may be more likely to attend online events while those looking for networking opportunities may be more likely to attend in-person events. We consider how to create something that meets the needs of both types of attendees and explore a study that found that people prefer online or in-person events based on what they are looking to gain from the experience.
20:17 - Considerations for Planning Virtual Events
Understanding the goals of event attendees when deciding whether to host an online or in-person event. The format of the event should be determined by what the highest priority is and what format will best suit that goal. Social media and streaming services have impacted the perception of events, and this has pressured organizers to provide quality content and resources. It is important to avoid the temptation to do too much in a virtual event.
Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.
Next episode: The Improv Advantage: Crafting Memorable Experiences for your Audience
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